The Fund Archive (2019–2021)
Between 2019 and 2021, together with collaborators, we did serious design work on a real-estate fund for conscious community — thesis, prospectus, brand, project-evaluation process, investor conversations. The fund didn't launch (here's that story), but the thinking remains substantial and useful — to us, and we hope to anyone working on capital for community. So we're publishing it as an open archive.
A note on names. The project went through several working names as the thinking evolved: Wise Living Fund (2019) → Mindful Living Fund and True Home Fund (2020) → Conscious Community Capital (2021). Documents retain the name of their era.
The archive
- 1The Prospectus (April 2021)The fullest artifact: investment strategy, what we offered investors and communities, candidate projects, financial structure, evaluation criteria, and a survey of the co-living capital landscape.
- 2The original SCQH (2020)The strategic analysis in situation–complication–question–hypothesis form: why community projects can't raise capital, and what to do about it.
- 3The project application questionnaireHow we planned to evaluate projects applying to the fund: fact-finding, financial, impact, and alignment questions. Still a useful template for any project preparing to raise.
- 4Branding a conscious capital fundThe brand-narrative work: positioning, differentiation, and the naming brainstorm from Wise Living Fund to True Home.
- 5Who invests in conscious community?Investor personas and two enduring structural insights about community ownership (the exit problem; the imbalance-of-stake problem).
- 6Strategy & mindful governanceThe 30-year aspiration, the mindfulness-grounded governance design, and the launch checklist: what it actually takes to start a conscious capital fund.
More is being published progressively — structure diagrams, the pitch deck, the 2019 prospectus comparison. Subscribe to follow.
This work (2019–2021) was led by Rufus Pollock at Life Itself together with Ian Sneath (co-founder), Mark Bogues and Gavin O'Driscoll, whose contributions we gratefully acknowledge. Part of the Fund stream.
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